What Are The Tools For Competitor Analysis?
Semalt Provides The Answers

If you want to improve the traffic to your site, you should start by taking a closer look at what your competitors are doing to get new visitors to their websites. By knowing the SEO keywords that are in high demand, you can create an SEO strategy that improves your competitiveness with other sites, this includes using certain keywords and refraining from others. An SEO competitor analysis helps you figure out your site's performance versus your competitors and come up with new ideas to get more traffic by improving on your competitors' failures.

Lisa Mitchell, the Customer Success Manager of Semalt Digital Services, has outlined tools and steps you can use to develop a useful SEO competitor analysis.

Identify the Keywords to Analyze Who You're Up Against

Most people don't know that SEO competitor data is available and easy to check. There are many tools that you can use such as SimilarWeb, SEMRush, and SpyFu to show the keywords used by your competitor to rank. Just enter your competitors' site URL, and you have everything from keywords used, your competitors' position in search engine rankings, the volume of traffic and other information.

SEMRush is the best tool because it's affordable and provides the most accurate data.

Find SEO Competitors

The best tool to find the sites ranking highest in search engine results for specific keywords is AWR Cloud. This tool also gives you a list of trending sites and the ranking content. What's more? The tool allows you to export the data including the keywords and URLs into a .xls document for analysis.

Go Through Top Ranking Sites

Once you find the top ranking sites, you should conduct a deep site examination by using these key SEO characteristics:

  • Identify the title tags to see how your competitors are utilizing SEO keywords within the titles and sub-headers of pages.
  • Ascertain types of content i.e. the kind of content on the site, sales pages, landing pages, product pages and blog articles.
  • Define internal linking to find out whether the ranked pages are linked from the homepage or other pages on the website.
  • Find out how the content is structured i.e. whether the site has long form content, how they use bulleted lists or short paragraphs.

Knowing how your competitors' sites are structured allows you to find the strengths and weaknesses of your competitors.

Check Your Competitors' Links

Getting other sites to link back to yours is a common SEO practice. Checking your competitor sites to see how they are linking to other sites is an effective way of improving your own backlinks.

The Majestic SEO tool has the largest index of all the available research tools, and you can use it to check the type of content on your competitors' sites, keep track of trust flow, citation flow and anchor text.

You can also use Moz for domain authority and page authority checks of the top ranking sites.


SEO is ever-changing especially with search engines constantly updating their algorithms. This will raise the competition, and it won't be easy to rank. However, you can improve your website and SEO performance by studying your competitors using competitor analysis.

The tools will allow you to study your competitors' strengths and weaknesses to know where you need to improve or reduce. It also allows you to keep track of the changes and adjust your site.

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